Service design places users squarely at the center of its practice, and fulfilling customer needs is the focus of organizations large and small. What happens though, to the people inside the organization, especially at times when efforts are mostly focused on efficiency, simplification and cost reduction?

What is it that makes some teams, but not others, achieve incredible outcomes? Why do some people dread going into work and others can’t wait for Monday morning? How do organizations transform effectively, and organize their people and the work, to support change that isn’t merely cosmetic and that results in tangible outcomes, both internal and external? How come some organizations fail to innovate, while other seem to constantly redefine the future?

Chances are, the main difference has to do with the design of the organization itself. Alberta examines how an intentional and systemic approach to leadership and the design of teams (and entire organizations!) drives performance and fosters creativity and innovation.