Alberta Soranzo

Alberta Soranzo E2E Service Design and Systems Thinking Director Lloyds Banking Group London, UK

Alberta is End-to-End Service Design & Systems Thinking Director at Lloyds Banking Group where she leads a team of systems thinkers, service designers and agile coaches who are shaping the future of financial services by transforming the organization from within.

An incorrigible nomad, Alberta was born and raised in Italy, has lived in California and now works in London. She sketchnotes the meetings she attends (and there are many), is a ice hockey player and fitness enthusiast, and cares deeply about the very small things that, she says, “matter a lot”.

Alberta has co-chaired the IA Summit in 2016 and is co-chairing EuroIA in Dublin in 2018. She is often speaking and lecturing around the world about design, systems, leadership, transformation and ethics, and is actively involved in the international design community.

Twitter — @albertatrebla LinkedIn —


The architecture of change — going beyond the org chart