Our sins against UX

Noemi Rozpara

You don’t deal with mockups at work? Good. That presentation is for you. We often think about the front-end as the next hot framework and fancy visual effects on our website. This time we will consider a website the complete system, rich in content, visually attractive and user-centered. I will show you why that perspective is the key to stand our website out from the sated market. And why UX is not exactly about mockups. I will answer the following questions: * How to end the war between programmers, designers and customers? * Why our front-end should be like an airport? * Who the heck needs UX? Bonus: How to be always right!